BEHIND THE 44

It’s all in a name. Boutique 44 is a women's lifestyle boutique that aims to help you build a stylish, lasting wardrobe.  In numerology, 44 refers specifically to building something for future generations.  We believe your clothes should last for more than a season.  You can create effortless style by mixing trendy pieces with classics.  We strive to find a variety of brands with a focus on comfort, style, and quality. You will feel comfortable and confident when you wear your 44.  Be featured in our customer showcase on Instagram by using the hashtag #IWore44.

Boutique 44's founder & president, Amanda Gill Goddard, is a Harford County native who developed her entrepreneurial spirit at a young age thanks to a family of Maryland based business owners.  In the 1950s, her grandfather opened the Village Sub Shop pizza chain in Baltimore.  Inspired by his tenacity, Amanda decided to name the boutique after his lucky number, 44.  Boutique 44 has been influenced by the southern charm of Charleston, SC. and the chic elegance of Parisian boutiques.

Our start in Roland Park, Baltimore.  

The first Boutique 44 location was opened in 2016 in the Roland Park neighborhood in Baltimore, MD.  The boutique resided in Wyndhurst Station shopping center, a historic building that was once a train station.  

Hello there, Bel Air!  

In 2018, Amanda moved her location closer to home in the historic, downtown area of Bel Air, MD.  Located in the Hamilton Building on North Bond Street, Boutique 44 has grown and thrived.  Her neighbors include other woman-owned businesses, Bella Vita Salon, Hudson Lash Studio, and Newberry Cafe & Bakery.  In 2019, Amanda launched weekly Boutique 44 Facebook live sales.  In 2020, Boutique 44 officially launched their website to shop online 24/7!